First published in 1923, the weekly American magazine TIME is an international news magazine. TIME Magazine is similar to U.S. News & World Report and Newsweek magazines. Started by Henry Luce and Briton Hadden, TIME’s first issue was printed on March 3, 1923. The first edition featured Joseph G. Cannon (a retired speaker of the U.S. House of Representatives) on the cover.
On the magazines 15th anniversary a reprint of the first edition was sent out with the current issue.
TIME Magazine is distributed in the U.S. and Canada. The Canadian version has the same copy, but different advertisements. TIME has a South Pacific edition that reaches Australia, New Zealand and the Pacific Islands. The South Pacific magazine is headquartered in Sydney, Australia. TIME Asia is based in Hong Kong, while TIME Europe reaches Latin America, Africa and the Middle East. A European edition of TIME is based in London and distributed by the title TIME Atlantic.
TIME was the first weekly news magazine in the U.S. Luce and Hadden, who had previously worked together at the Yale Daily News, had considered calling the magazine “Facts” when they first started. Some TIME advertisements say that “TIME” stands for The International Magazine of Events.
Richard Stengel is the magazines current managing editor. A graduate of Princeton University, Stengel has a large list of accomplishments, including writing for the New Yorker, The New York Times, The New Republic, and TIME, authoring several books, teaching, and co-producing a documentary.
TIME introduced its signature red boarder in 1927. The only times the boarder has not been red is shortly after the September 11 terrorist attacks when the boarder was black in mourning, and for Earth Day 2008, when the boarder was green to promote environmental awareness.
At the time of its inception, TIME was promoted in movie theaters and on the radio. Advertisements for the magazine had dual purpose – promoting both the magazine and a political or corporate interest message.
From 1924-1925, TIME sponsored a radio quiz show called “Pop Question,” which would run for 15 minutes each installment.
In 1928, thirty-three news stations broadcasted TIME’s weekly 10 minute news segment. In 1931, TIME created a weekly 30 minute radio news show titled “The March of Time.” CBS ran the show from 1931-1937 while NBC picked it up from 1937-1939 and 1941-1945. TIME ran “The March of Time” in numerous movie theaters from 1935 – 1951. Millions of people were exposed to TIME through “The March of Time” broadcasts – leading to an increase in circulation in the 1930s.
In 1989, TIME became part of TIME Warner when Time Inc and Warner Communications merged. The conglomerate is the largest magazine publisher in the U.S., and publishes over 120 magazines worldwide. TIME franchises include magazine, TV, online, satellite radio, mobile devices, branded products, and events. Every month, one out of every two American adults reads a Time Inc magazine.
Currently TIME has a partnership with CNN. TIME’s online site features news, blogs, photos, videos, and podcasts.
TIME has a special issue each year that selects a “TIME Person of the Year.” The issue usually focuses on an individual or group that has had the largest impact on that years news, however, the recognized nominee does not always have to be a person and can instead be an object or a movement. TIME also has an issue that selects the year’s top 100 most influential people, the “TIME 100.”
The TIME People page inspired the creation of Time, Inc owned People Magazine.
In 2007, TIME Magazine moved from a Monday delivery schedule to a Friday sale / Saturday delivery schedule. In its early years TIME was delivered on Fridays.
TIME also has a magazine targeted at young children called TIME for Kids. The 15 page magazine is distributed to schools throughout the country. Newspapers’ and Magazines’ reader numbers decline annually, and TIME for Kids is an attempt of TIME to teach children from an early age to read print news and appreciate information.
TIME for Kids is written by young reporters and discusses national news and pop culture. The magazine also has a weekly cartoon. At the end of each school year, TIME for Kids produces an environmental magazine issue.
In 2007, TIME revamped its style to better appeal to a younger audience.