AT&T

AT&T Inc. was originally the Southwestern Bell Corporation. Headquartered in St. Louis, Southwestern Bell was one of the seven original Regional Bell Operating Companies – “Baby Bells.” In 1993, The Southwestern Bell Corporation moved its headquarters to San Antonio, TX, and in 1995 changed its name to SBC Communications, Inc.

SBC Communications, Inc. proceeded to acquire many of the Baby Bell companies and finally stopped marketing the individual companies under different names.

In 2005, SBC Communications, Inc. Purchased AT&T for over $16 Billion and changed its name to AT&T.

Cingular acquired AT&T in 2004 and became AT&T in 2007. In 2008, AT&T Inc. moved its headquarters to Dallas, TX.

Today, AT&T is the largest provider of local and long distance phone services, DSL Internet and Wireless services in the United States, with 7.4 Million customers. Randall L. Stephenson is the current Chairman and Chief Executive officer.

In 2008, AT&T removed all of their payphones.

AT&T owns numerous properties across the country:

AT&T Park – San Francisco, CA
AT&T Field – Chattanooga, TN
AT&T Center – San Antonio, TX
AT&T Bricktown Ballpark – Oklahoma City, Oklahoma
Jones AT&T Stadium – Lubbock, TX

AT&T also sponsors many events:

AT&T National PGA Tour
AT&T Cotton Bowl Classic – Dallas, TX
AT&T Pebble Beach National
AT&T Red River Rivalry – Dallas, TX
AT&T Classic – Atlanta, GA
AT&T Champions Classic – Valencia, CA
AT&T 205 – Milwaukee
AT&T Williams F1 Team Grove – Oxfordshire, UK
AT&T Sponsorship of Jeff Burtons Car

In 2008, AT&T was honored at the Technology and Engineering Emmy Awards for the development of coaxial cable technology.

AT&T is the second largest donator to political campaigns – donating more than $36 Million since 1990. The company was among 53 sources to donate the maximum of $250,000 to George W. Bush’s second inauguration.

In 2008, AT&T created a television commercial that showed pink flowers opening and “giving birth” to AT&T phones. The commercial was released for Mother’s Day.

AT&T is the only company that services the Apple iPhone; however, TBWA/Chiat/Day advertises for the iPhone rather than AT&T’s normal choice – BBDO.

Other AT&T products include flip phones, camera phones, music phones, PDA and Smart Phones, phone accessories, and the Go Phone.

There is a division of AT&T called AT&T Advertising & Publishing that is responsible for the publication of 1,250 directories published under AT&T Real Yellow Pages. AT&T Advertising & Publishing is headquartered in St. Louis, MO.

Also in 2008, AT&T made a multi-year deal with Yahoo! Inc. to share revenue from mobile phone and personal computer advertising. The deal will bring Yahoo advertising to around 70 Million AT&T customers.

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~ by americanapersona on July 14, 2008.

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